1. Introduction

This Cookie Policy explains how ApplyAI Financial Services (“we”, “us”, “our”) uses cookies and similar technologies on our website [insert domain].

We are committed to transparency and compliance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

By continuing to use our website, you agree to the use of cookies as described in this policy, subject to your preferences.

⸻

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device and store certain information about your preferences or actions.

Cookies may be:
    •    Session cookies – deleted when you close your browser
    •    Persistent cookies – remain on your device until they expire or are deleted
    •    First-party cookies – set by us
    •    Third-party cookies – set by external service providers

⸻

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website and cannot be switched off. They are typically set in response to actions made by you, such as:
    •    Setting privacy preferences
    •    Completing forms
    •    Navigating secure areas

Without these cookies, the website may not function properly.

⸻

3.2 Performance & Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting aggregated, anonymised information.

They may allow us to measure:
    •    Page visits
    •    Traffic sources
    •    Time spent on pages
    •    Navigation patterns

This enables us to improve website performance and usability.

Where analytics tools are used (e.g. Google Analytics or equivalent platforms), data is collected in accordance with their respective privacy policies.

⸻

3.3 Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering preferences or language settings.

If disabled, certain features may not operate as intended.

⸻

3.4 Marketing or Tracking Cookies (If Applicable)

Where applicable, these cookies may be used to:
    •    Measure campaign effectiveness
    •    Understand engagement
    •    Deliver relevant content

We do not use cookies to make automated financial decisions about individuals.

⸻

4. Legal Basis for Using Cookies

Under UK law:
    •    Strictly necessary cookies are deployed on the basis of legitimate interest.
    •    All other cookies are used only with your consent.

You may withdraw or amend your consent at any time via our cookie preference tool.

⸻

5. Managing Cookies

You can control and manage cookies in several ways:
    •    Use our on-site cookie banner or preference centre
    •    Adjust your browser settings to block or delete cookies
    •    Use private browsing modes

Please note that restricting cookies may impact website functionality.

For more information on managing cookies, visit:
https://www.allaboutcookies.org

⸻

6. Third-Party Services

Our website may use third-party services for hosting, analytics, security or performance optimisation.

These providers may set cookies in accordance with their own privacy policies. We encourage you to review those policies directly.

⸻

7. Data Security

We take appropriate technical and organisational measures to safeguard data collected through cookies.

We do not sell personal data to third parties.

⸻

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in regulation, technology or our practices.

The latest version will always be available on this page.

⸻

9. Contact

If you have any questions about this Cookie Policy, please contact:

ApplyAI Financial Services
124 City Road, London, England, United Kingdom, EC1V 2NX
info@aaifinancialservices.com